Pricing alcohol beverages for your restaurant

Industry Insights

When serving alcohol at your restaurant or cafe it's important that you do your maths and ensure that you're pricing your alcoholic drinks correctly. As a general rule you can use the following formula to calculate your drink pricing:

Drink Price ($) = Ingredient Cost ($) ÷ Target Pour Cost (%)

Most venues can make an average gross profit margin of 80% on the alcohol pour cost, however, it is important to consider other factors before you get too excited! In addition to determining what quality of alcohol you're going to serve and where you're going to bulk buy alcohol from - it's also important to account for the labour costs with mixing cocktails, garnish costs, glass breakage, rent, etc.

Do your research, are some Australian liquor suppliers cheaper for beers vs wines or spirits? Check out Sydney wholesale liquor suppliers and Melbourne alcohol wholesalers.

There are other considerations when pricing your alcoholic drinks, such as:

  • Competition - do other venues near you offer a similar drinks menu at a cheaper price? Are they running any limited time offers or specials that your customers would be interested in?
  • Demand - consider how popular some drinks are. Is this an indication that your drinks are under or overpriced?

Wholesale alcohol suppliers for your Sydney restaurant

Are you on the hunt for a new wholesale liquor supplier for your Sydney restaurant? With Foodbomb you have quick access to Australian liquor suppliers to bulk buy alcohol. Here are some of the awesome Foodbomb suppliers to check out:

Start ordering your wholesale alcohol with Foodbomb, it's as easy as 1-2-3:

  1. Open a free Foodbomb account
  2. Browse wholesale liquor suppliers that deliver to you
  3. Place an order before the supplier's cut off time and get free next day delivery!


Ordermentum is the smarter ordering solution for food service. Order everything you need in one place, find the right suppliers and get full control of your COGS

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